Rather than re-state what I've been reading, I prefer to give all the credit where it is due. These sites, blogs and articles were helpful to me, so I thought I'd share with you:
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| Tony Zambito |
Tony Zambito's Blog (@TonyZambito)
Tony is the author of "The Guide to Buyer Persona Development," which will be published in the near future. I've never met Tony, but I imagine if I ever do, he will instinctively ask me a lot of questions to learn about my business goals, my personal goals, and much much more. There's a reason he ranks high on google for any search related to Buyer Personas -- his content is excellent. And it's clearly because he lives and breathes Buyer Personas and has great success in turning insight into results.
- Tony's Buyer Personas Blog: "LET's TALK: Understanding Buyer Behavior in the New Digital Age"
- 10 Ways to Know Your B2B Buyers Deeply Using the Buyer Persona Canvas which includes this helpful infographic below (IMAGE A: click to enlarge)
- "Five Buying Behaviors of the Personal Buying Cycle," which includes the infographic below (Image B: click to enlarge)
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Ardath Albee (@ardath421)
Ardath Albee, CEO of her firm Marketing Interactions, "works with B2B companies with complex sales to help them create eMarketing strategies that use contagious content to turn prospects into buyers."
- Content Marketers Institute -- "Why Content Marketers are Keeping B2B Buyer Personas in the Closet"
- The page is full of additional related articles
I hope you find these as helpful as I did.
Hello Michael,
ReplyDeleteMany thanks for the generous mention and sharing of resources. I hope your readers will find them helpful as you did. And, you are right - I would ask about your goals! Buyer persona development is founded on the principle of researching goal-directed behaviors and thinking. Many thanks!
Tony